“Keeping your fats and protein on track will power your endeavours and restock your glycogen levels, Jennifer Irvine, founder of The Pure Package, has created a day of stamina on a plate.” – Men’s Health.

Whether you’re training for a triathlon, a marathon, love the gym or want to build strength and endurance, based on our Healthy Eating Plan our training plan has all your fitness needs covered. We don’t just balance protein, carbohydrates and fat for stronger athletic performance, we take into account how and when you train, to improve energy, hydration, and recovery too. So whatever you’re training for, our experts are here to help you create the perfect plan that will meet and smash your fitness goals.

New to The Pure Package? Contact our client managers and they will assess your goals and guide you through the process. We can design a tailored diet that will keep you on track whether that be to support you in a fitness endeavour or to lose weight sustainably. Our programmes give you the gift of convenience to fit in around your busy life.


  • Bespoke menus tailored to your training
  • In-house expertise offering advice and support
  • Weight management to help you hit your targets
  • Immune-supporting nutrients
  • Convenient and time saving
  • Gourmet food, ethically sourced
  • Fitness and Training support meals delivered daily

Sample Menu

Breakfast: Baked Beans, Griddled Pepper & Herbed Scrambled Eggs

Mixed herb free-range scrambled eggs served with griddled red pepper and homemade baked beans in a light tomato sauce.

Morning Snack: Pear & Pecan Nuts

Pears are rich in pectin and soluble fibre and could be valuable in lowering harmful cholesterol levels in the body. Consuming the nuts at the same time as the fruit will help slow down the release of the fruit sugar and therefore give you more constant energy.

Lunch: Beef & Celeriac Salad

Fillet of beef and celeriac served on a bed of mizuna leaves. Celeriac is a good source of potassium which assists in muscle contraction and in maintaining fluid balance in body cells.

Afternoon Snack: Cinnamon Chocolate Mousse

A velvety dairy-free dark chocolate mousse infused with a hint of cinnamon. Good quality plain dark chocolate contains cocoa solids which have anti-oxidant potential.

Dinner: Lime & Coriander Chicken

Free-range chicken cooked in a Thai inspired coconut and lime sauce, served with broccoli and cauliflower.

We all want to live long and healthy lives – and the Pure Package helps you to do just that" Angela Rippon CBE
“I’ve been recommending the Pure Package to our clients for many years now. They are the original and in my opinion the best at what they do." Dan Roberts - Founder and Head Coach of The Dan Roberts Group
Like all nutrition professionals, I work with clients to improve their health through diet, and always recommend Pure Package to those looking for convenient, first rate backed up by solid nutritional principles". Ian Marber - Nutritional Therapist and Health Writer
“After 10 days on the Programme you will start to notice the benefits and certainly after 30 days will experience improved energy, feel more alert, better mood, sleep quality, stress resilience, skin improves, and less aches & pain.” Patrick Holford - Leading Nutrition Expert
“Being a consultant for the Pure Package I am fully aware of the significance of a good healthy diet. As a delivery service, the Pure Package, aims to provide a convenient service, also producing delicious yet nutritious food to all of their customers.” Rita Arora - Independent Wellness and Nutrition Expert
“Pure Package is Pure Genius – Jenny Irvine and the team at Pure Package craft beautifully healthy, nutritious and most importantly tasty meals. For the busy person who has the conflicting pull to want to achieve health but is thwarted by life – Pure Package is THE solution” Kate Cook - Harley Street Nutritionist, Author, International Speaker and Food Activist
"I’ve been recommending The Pure Package for 20 years because they are not just the originals but still the best and most convenient way to lose weight" Olivia Falcon - Established Beauty Editor and Founder of The Editor's List