“Keeping your fats and protein on track will power your endeavours and restock your glycogen levels, Jennifer Irvine, founder of The Pure Package, has created a day of stamina on a plate.” – Men’s Health.

Whether you’re training for a triathlon, a marathon, love the gym or want to build strength and endurance, our bespoke training plan has all your fitness needs covered. Because we don’t just balance protein, carbohydrates and fat for stronger athletic performance, we take into account how and when you train, to improve energy, hydration, and recovery too. So whatever you’re training for, our experts are here to help you create the perfect plan that will meet and smash your fitness goals – with a plan totally unique to you.

New to The Pure Package? Contact us for more information, our client managers will assess your goals and guide you through the process. We can design a tailored diet that will keep you on track. Whether that be to support you in a fitness endeavour or to lose weight sustainably. Our programmes give you the gift of convenience to fit in around your busy life.


  • Bespoke menus tailored to your training
  • In-house expertise offering advice and support
  • Weight management to help you hit your targets
  • Immune-boosting nutrients
  • Convenient and time saving
  • Gourmet food, ethically sourced

Sample Menu

Breakfast: Organic Smoked Salmon, Free-Range Scrambled Eggs, With Chives & Roasted Tomatoes

Morning Snack: Banana & Almonds

Bananas can soothe the stomach, protecting against ulcers. They also contain potassium, which helps balance the fluids and electrolytes in the body.

Lunch: Goat’s Cheese, Beetroot & Sweet Potato Salad

Crumbled goat’s cheese and tarragon on top of roasted sweet potatoes and beetroot with a balsamic dressing. Beetroot is a good source of nitrate, found to help improve athletic performance.

Afternoon Snack: Artichoke Dip & Corn Chips

Marinated artichoke hearts blended with herbs and served with organic corn chips.

Dinner: Beef Massaman

British beef stewed in coconut milk, lime leaves and ginger served with fresh green beans.

Dessert: Stewed Pears With Almond & Vanilla Yoghurt

Pears stewed with sultanas, served with a madagascan vanilla and almond-flaked yoghurt.

"Each dish is nutritious and yummy, a perfect combination" Erin O'Connor
"I loved The Pure Package....it tasted great and was a pleasure to eat" Florence Welch
"The Pure Package has been an absolute lifesaver" Denise van Outen
"Healthy, convenient and tasty. I felt great after a few days." Lily Cole