“Keeping your fats and protein on track will power your endeavours and restock your glycogen levels, Jennifer Irvine, founder of The Pure Package, has created a day of stamina on a plate.” – Men’s Health.

Whether you’re training for a triathlon, a marathon, love the gym or want to build strength and endurance, our bespoke training plan has all your fitness needs covered. We don’t just balance protein, carbohydrates and fat for stronger athletic performance, we take into account how and when you train, to improve energy, hydration, and recovery too. So whatever you’re training for, our experts are here to help you create the perfect plan that will meet and smash your fitness goals – with a plan totally unique to you.

New to The Pure Package? Contact us and our client managers will assess your goals and guide you through the process. We can design a tailored diet that will keep you on track whether that be to support you in a fitness endeavour or to lose weight sustainably. Our programmes give you the gift of convenience to fit in around your busy life.


  • Bespoke menus tailored to your training
  • In-house expertise offering advice and support
  • Weight management to help you hit your targets
  • Immune-boosting nutrients
  • Convenient and time saving
  • Gourmet food, ethically sourced
  • Fitness and Training support meals delivered daily

Sample Menu

Breakfast: Organic Smoked Salmon, Free-Range Scrambled Eggs, With Chives & Roasted Tomatoes

Morning Snack: Banana & Almonds

Bananas can soothe the stomach, protecting against ulcers. They also contain potassium, which helps balance the fluids and electrolytes in the body.

Lunch: Goat’s Cheese, Beetroot & Sweet Potato Salad

Crumbled goat’s cheese and tarragon on top of roasted sweet potatoes and beetroot with a balsamic dressing. Beetroot is a good source of nitrate, found to help improve athletic performance.

Afternoon Snack: Artichoke Dip & Corn Chips

Marinated artichoke hearts blended with herbs and served with organic corn chips.

Dinner: Beef Massaman

British beef stewed in coconut milk, lime leaves and ginger served with fresh green beans.

Dessert: Stewed Pears With Almond & Vanilla Yoghurt

Pears stewed with sultanas, served with a madagascan vanilla and almond-flaked yoghurt.

We all want to live long and healthy lives – and the Pure Package helps you to do just that" Angela Rippon CBE
“I’ve been recommending the Pure Package to our clients for many years now. They are the original and in my opinion the best at what they do." Dan Roberts - Founder and Head Coach of The Dan Roberts Group
Like all nutrition professionals, I work with clients to improve their health through diet, and always recommend Pure Package to those looking for convenient, first rate backed up by solid nutritional principles". Ian Marber - Nutritional Therapist and Health Writer
“After 10 days on the Programme you will start to notice the benefits and certainly after 30 days will experience improved energy, feel more alert, better mood, sleep quality, stress resilience, skin improves, and less aches & pain.” Patrick Holford - Leading Nutrition Expert
“Being a consultant for the Pure Package I am fully aware of the significance of a good healthy diet. As a delivery service, the Pure Package, aims to provide a convenient service, also producing delicious yet nutritious food to all of their customers.” Rita Arora - Independent Wellness and Nutrition Expert
“Pure Package is Pure Genius – Jenny Irvine and the team at Pure Package craft beautifully healthy, nutritious and most importantly tasty meals. For the busy person who has the conflicting pull to want to achieve health but is thwarted by life – Pure Package is THE solution” Kate Cook - Harley Street Nutritionist, Author, International Speaker and Food Activist