Our Founder & Ethics

The Pure Package has revolutionised dieting and the choices people have in the capital. We are an authority on diet and food’s crucial role in people’s busy lifestyles. With the expertise of nutritionists, dietary therapists and chefs, The Pure Package has helped thousands of people to reach their personal health goals.

The Pure Package is convenience with a conscience. We care about the world we live in and take pride in making buying decisions based on a strong ethical code; we do the hard work allowing you to enjoy your food without guilt.

  • Award winning company
  • Makes your life easier
  • Convenience with a conscience
  • Ethical ingredients, packaging & deliveries
  • Helps you achieve your goals
  • Fresh food not based on a fad diet

Jennifer Irvine launched The Pure Package in 2003. From a humble beginning (in Jennifer’s kitchen!) this unique concept has developed into an award winning business without losing that personal touch, which ensures that our fresh, convenient meals are prepared with real people in mind.

Jennifer draws much of the inspiration for The Pure Package from her childhood spent on her parent’s farm in Ireland. Raised in West Cork, she developed a passion for food, cooking and growing fresh produce.

Jennifer continues to exercise her passion for helping clients reach their health goals through The Pure Package diet programmes.

“My philosophy is that you can reach your health goals whilst enjoying delicious nutritionally balanced convenient food. ”
Jennifer Irvine, Founder