DNA Diet

Your genes cannot change, but your lifestyle can

Understanding your genes is like your own personal map to weight loss.  The recent explosion in genetic science has revealed new connections between our genes and our health. To fulfil your fitness or body goals, it can therefore be extremely important to make the appropriate choices to best match your unique genetic make-up.

We have partnered with DNAFit Life Sciences, a leading expert in DNA analysis so we can offer programmes based on your DNA and your bodies relationship with food and exercise.  By helping you understand how your genetic profile affects you; the Pure Package DNA Programme provides unparalleled insight and knowledge to help you optimize your training and diet.

You will receive a swab which is to be rubbed along the inside of your cheek to collect the DNA sample. The Pure Package will then send this sample to the lab where a profile will be built for you.  We will use this profile to build your food programme based on your results so you will get something that works for you, delivered direct to your door.  Used in combination with diet and exercise programmes, this powerful tool is possible to equip both dieters and athletes with an extra edge.

What your results will include:


  • Your Ideal Diet Type
  • Carbohydrate & Saturated Fat Sensitivity
  • Lactose and Gluten Intolerance Risk
  • Detox Ability
  • Anti-Oxidant Needs
  • Your Recommended Vitamin & Micronutrient Intake
  • Salt, Alcohol & Caffeine Sensitivity


  • Endurance / Power profile
  • Aerobic potential
  • Exercise Nutrition Needs
  • Recovery Nutrition
  • Injury risk

To order the DNA Diet plan, please call us on 0845 6 123 888