Now that summer is finally here, we won’t be leaving the house without our trusty SPF – the higher, the better, right?
Well…no, not quite. To understand SPFs, we need to understand the types of ultraviolet rays which cause skin damage: UVA and UVB. UVA rays have the longest wavelength, and thus penetrate deep below the skin’s surface layers; UVB rays are significantly shorter, and so are concentrated on the uppermost layers – where they cause burning and damage.
SPF is a means of measuring a sun-screen’s effectiveness at blocking the UVB rays only. SPF 15 will filter out 93% of UVB rays, while SPF30 filters out 97% of them, and SPF50 filters 98%. And while UVA rays don’t cause sunburn, they do cause skin damage – notably premature aging and wrinkles, and, scientists believe, skin cancer.
There’s no rating on sunscreen to tell you how effective it is at blocking UVA rays; for this you need to be label-savvy. Your sunscreen should declare itself to be either: broad spectrum, multi-spectrum, or UVA/UVB protection. PLUS – it should contain one of the following: Titanium Dioxide, Zinc Oxide, Avobenzone or Ecamsule.
Fancy getting your hands on our handbag friendly Elizabeth Arden Eight Hour Cream give-away? This fantastic product not only boasts all powerful high protection against sunburn, surface cell damage and premature signs of ageing, but it’s also a stick rather than a liquid so it’s also flight friendly, perfect for your summer getaway hand luggage! All you have to do is simply place an order with us – whilst stocks last! It really is that simple! Just visit our website and choose a programme that suits you here, then call our friendly Client Services team on 0207 720 3250 and quote ‘SummerGift‘ .