The Dress that changed the World

With party season on its way, now is the time to really take care of yourself and look your best for this year’s festivities. Let’s take a walk down memory lane and see The Dress that changed the World!


It all started in 1926 when Coco Chanel created the Little Black Dress (or LBD),  marking the beginning female fashion liberation and sparked a momentous (almost) century in fashion history. Defined by the OED as “a simple black garment suitable for a woman to wear at most kinds of relatively formal social engagements”, it set a standard for dress making and high fashion that has rarely been exceeded. Let’s take a walk down memory lane and see the dress that changed the world; from The Original to The Present Day Number.




1920s: Published in the 1926 edition of Vogue, the LBD was referred to as ‘Ford’ because of its simplicity in style and potential for long lasting effect. Just the beginning of its career as a timeless piece of fashion, it became the personification of liberation, freeing women from the corset and providing the gift of time due to its easiness to change into.


1950s: Marilyn Monroe, one of Hollywood’s biggest star, was known for her feminist curves and irrefutable sex appeal. She was often spotted in a LBD, accentuating her voluptuousness in either a strappy or off the shoulder number.

1960s. Hepburn’s film, Breakfast at Tiffany’s, made the LBD a classic and her style continues to be one of the most followed and admired. She perfected the balance between simplicity, comfort and elegance making her style timeless. Hepburn’s appeal was about subtlety and effortless grace rather than the flagrant sex appeal that was supposed to exemplify contemporary stars of the big screen.

aud1990s. Lady Diana carried herself with unparalleled grace and elegance. This figure hugging black dress was designed by Greek designer Christina Stambolian. It has become one of the most famous dresses ever worn by Diana, although it almost didn’t get its moment’s glory. Diane deemed the dress ‘too risqué’. The dress featured a low cut, off the shoulder neck line, which she wore with a pearl choker and simple black heels.

Which woman of the Noughties has worn the LBD best? If you want a little help to look and feel great this LBD season, sign up to The Pure Package now! There is 5 weeks to go until we close for the Christmas festivities and we’d love to help you!