The Pro(tein)s and Cons

Protein is essential for our bodies to function normally and helps to build our bones, make our hair shine and have healthy nails and skin.


There is more to protein than meats the eye (that’s not a typo, read on!) There has always been lots of myths surrounding high protein diets. In the early 1900s, we were told to eat over 100 grams of protein a day – we couldn’t get enough of those all-protein diets, which encouraged high-protein intake to tone up and lose weight. Today, it’s suggested that we cut right back to simply 40 grams a day and explore plant-based protein. It’s time to unveil the truth.

The long and short of it is, protein is essential for our bodies to function normally. It helps us to build our bones, make our hair shine and have healthy nails and skin. We believe in a BALANCED approach to getting your levels of protein right, no matter what your lifestyle. So, eating in proportion to your body. Our founder, Jennifer Irvine often says eating a palm-sized portion of protein with each meal is the right amount. Jennifer has fed everyone from the big handed athlete Linford Christie to the petite model Lily Cole.

Individuals who have intense training routines, such as body builders and athletes, understandably believe that a high protein diet is crucial to their physical performance. However, it is easy to ingest  more animal protein than your body actually needs. There are a great number of other delicious sources of protein! People build muscle from amino acids, which come from the proteins they eat. A varied diet of beans, lentils, grains and vegetables will give us all the essential amino acids that we need.

We advocate that you eat some form of protein every day. So, why not try varying your diet to include some of the following protein rich foods? As with everything it is all about eating a mixture of these things, as oppose to just one.


1. Cheese (mozzarella, cottage cheese)
2. Tofu
3. Edamame Beans
4. Eggs
5. Yoghurt
6. Milk
7. Nuts
8. Seeds
9. Chicken breast
10. Fish (tuna, salmon)