The Pure Package is the closest thing to having your own chef

Personalised, delicious and beautifully presented.

Diets to your Door

How often have you looked at the figures of the rich, famous and gorgeous, knowing the reason they’re so slim and healthy is because they can afford a dedicated chef, preparing nourishing calorie-counted meals each day? Well, the good news is that the rest of us can now enjoy something similar, thanks to the ever-increasing array of home delivered diet food available.

The Pure Package

Cost: from £32.95 per day, telephone 08456123888, – not easily available outside Greater London

What you get: A cool bag delivered every morning containing breakfast (for example, granola with goat’s milk yoghurt and berries), two fresh organic meals (fish with vegetables, goat’s cheese and butternut squash salad), and individually packaged snacks (oatcakes with tapenade, a piece of fruit, a small sachet of nuts or seeds). All food is unprocessed and unrefined.

What you need to add: Nothing. Your coolbag contains 1,200-1,500 calories per day, with a different menu each day personalised to your tastes and lifestyle.

Support: The programme kicks off with an in-depth telephone consultation so the diet can be individually tailored. Later the consultant calls regularly to check on progress and offer help, for example if you are going to a restaurant – tell the team, they’ll look at the menu, and advise accordingly.

Exercise: Not emphasised

Flexibility: The weight-loss programme is one of many options, including healthy eating, anti-ageing, brain balance and detox plans. Portion sizes can be altered to suit individual appetites, and dinners for a partner or friend are available for £9.50. Costs can be reduced for opting for a No Breakfast, No Dinner or No Lunch programme.

Taste verdict: Delicious and beautifully presented. Each meal is laid-out in a sealed tray with pots of dips and dressings, and bags of seeds and nuts. The closest thing to having your own diet chef.

Expert view: The diet is very balanced and nutritious. Frequent small meals balance blood sugar levels to help you lose weight and reduce cravings and mood swings. At around 1,500 calories per day, you should lose 1lb of weight a week, which is good. The support is solid too, but the plan is definitely unhealthy for the wallet.